the flash of nature / il fuoco della natura.
from ideation to the final product. I coordinated a group of 03 designers amog the image identity of this international exhibition.
ART DIRECTION, GRAPHIC DESIGN.
IDEA: The ex fish market area (salone degli incanti) in Trieste (Italy), was restyle as art exhibition space, unfortunately, during the years it faced several challenges, the city county wanted to change the purpose of it, The flash of nature was the "last" exhibition taking place there, the two curators wanted to show that there was still need of art, and that place was necessary for the city of Trieste.
The title in italian means literally "fire of nature" and we as a team interpreted as the rebirth of plants after the fire, or after the decision to tare the place down, this is one of the main reason why we decided to use the tree that growns and explode inside the historical building, trees that surrounds the area close to the ex fish market. to remark the spirit of it, we decided to build also a paper toy to recreate the "salone degli incanti" and keep it alive.
we had to face a lot of different challenges, manage time, resources and budget, we took care of using a duotone image identity to lower down the prices of the printed goods, and had to work very hard on really tight schedule.